Sample Crisis Communication

Rapid Response Plan

Central Blood Bank

The PR Crisis 

Due to a shortage of available platelets, a five-year-old child with leukemia could not get a scheduled transfusion on time. The child survived but the mother wrote a scathing letter to the editor of the local newspaper slamming the Blood Bank for allowing the shortage to happen and for not appealing to the public for more donations. The letter was published and was then picked up by a radio talk show and discussed during it's mid-morning schedule. 

Rapid Response Team Responsibilities

Rapid Response Team 1:  Event Planning

You are staging a blood drive that has been publicized and is attracting a large group of donors. By coincidence, it is taking place the same day the letter to the editor is being discussed on the radio talk show. Suddenly, TV crews, radio and newspaper reporters show up asking for a spokesperson and interviewing people who are there to donate blood. How do you respond?

Crisis communication rapid response at an event plan outline. 

Rapid Response Team 2: Publicity

This team will be responsible for going from "defense to offense," planning and executing an online media campaign to restore public confidence in the Blood Bank.

Crisis communication negative publicity rapid response plan outline.

Rapid Response Team 3: Online/Social Media

The Online/Social Media team's responsibility is to counter negative publicity from online communities, and aggressively promote the mission of the Blood Bank through the social media or any other available Internet resource.

Social media crisis communication rapid response plan outline