Crisis Communication TV Interview Tips  

Here are some important things to remember when you're being interviewed on TV.

Dressing For The Camera:

It's true that you look heavier on TV. So wear clothing that tends to "slim you down." You know what works best for you.

Keep it conservative, but be aware of context.

Keep an “interview suit” at the office, if appropriate.

As a general rule, you should stick to solids & pastels. Avoid white shirts & herring bone suits or jackets.

Avoid large, shiny or excessive jewelry.

Remove glasses if you can. They reflect light and can hide your eyes.

Take off dark sunglasses.

If you're wearing a hat, make sure that it doesn't cast a shadow over your eyes, especially if the interview is taking place outdoors. The contrast between shadow and sunlight will be heightened by the camera. You may look untrustworthy if the viewer can't see your eyes.

Make sure hair is combed, collars, ties etc. are straight

On Camera:

Speak slowly, clearly, and audibly.

Gestures are okay.

Be aware of body language.

Slouching, looking away, checking notes will make you look bad or unsure of yourself.

Don’t look into the camera. Talk to the reporter.

But don’t call the reporter by name during the interview.

After The Interview:

If necessary, provide additional or follow-up information.

Call the reporter later, but be aware of deadlines.

Review the story after it appears. Make sure it’s a fair and accurate representation of what you said.

It’s okay to call a reporter to say thanks or clarify a point.

Review and critique your performance. Consider what you could have done better.